Tu man ki ati bhori o maiyya mori
Posted on: June 1, 2020
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Today (1 june 2020) is pehli taareekh. And it turns out that today is World Milk Day. In India, National Milk Day falls on a different day, namely 26 November, which is the birthday of Verghese Kurien, who brought White revolution( Milk revolution) in India.
When I was growing up, India was a desperately poor country. It was deficient in foodgrains and also milk. Our history books wistfully recalled those days in distant past when India was a prosperous country where “दूध की नदियाँ बहा करती थीं” ( “doodh ki nadiyan baha karti thi). Indians wistfully sighed and felt envious of countries like Netherlands that they were the nation that had doodh ki nadi flowing in their country.
A few days ago, I was watching videos that showed progress of various countries over the years in graphical forms in various fields. In most areas, the graph started showing USA and USSR at top and ended showing China, USA and India at the top. It was heartwarming as a Indian to witness the progress of India in all these fields.
One field that really made me proud and came as a pleasant surprise to me was the fact that India had become the number one milk producing country in the world ! And it has been number one since 1998 !
The Milk revolution in India started in Kaira District of Gujrat. The Kaira District Co-operative Milk Producers’ Union was organized in 1946 with the blessings of late Sardar Vallabhai Patel. It started with two village milk producers’ societies and began pasteurizing milk for the Bombay Milk Scheme in June 1948. At that time, only 250 liters of milk per day was being handled. by 1960s, 378 village milk producers’ co-operative societies became affiliated to the main union. These societies in turn had about 65,000 farmers as their members. In these villages, there were about 1, 25,000 adult buffaloes of the Surti Breed. During the year 63-64 about 60,000 tonnes of milk was collected by the union. The cost of the milk and milk products sold in that year was over Rs.6 crores. The Union marketed milk in Gujarat and Maharashtra States and milk products on all-India basis. Its trade name “Amul” had become a household word all over India. The union had established an excellent reputation in the dairy industry and had evoked the admiration of experts from many parts of the world.
Verghese Kurien was the the General Manager of Kaira District Co-operative Milk Producers’ Union Ltd (Amul) at that time. Mr Lal Bahadur Shashtri, the second PM of India, who had taken over charge just a few months back, visited Anand on 31 october 1964. He was very impressed with amul model and he decided to replicate this model all over India. Accordingly, he wrote a letter to all the states. NDDB (National Dairy Development Board) was set up with its HQ at Anand. It began plans called Operation Flood. It had three phases -phase I , II and III. OF I (from 1 july 1970 to 31 march 1981) sought to establish 18 “Anands” linked to the four urban markets – Mumbai, Delhi, Kolkata and Chennai. OF-II (2 october 1979 to 31 march 1985) aimed to establish a modern and self sustaining dairy industry, building on the foundation of OF-I to meet the nations’s needs in milk and milk products. Of III (1 april 1985 to 30 apr 1996) focused on consolidating the milk procurement, processing and marketing infrastructure created under OF-I & OF-II.
By the time OF III ended, India was already number one milk producing nation in the world, a position it holds to this date. Today India produces 22 % of all milk produced in the world. Indian per capita milk production (394 ml) is higher than the world average. The per capita availability of milk is the highest in Punjab (1181 ml),followed by Haryana (1087 ml), Rajasthan (870 ml), Gujarat (626), MP (538 ml), Andhra (623 ml), Himachal (565) etc. There are states that have surprisingly low milk availability viz Delhi (35 ml), Goa (71 ml), Assam (71 ml),Chandigarh (90 ml) etc. I am sure these milk deficient states get their milk supply from milk surplus states. India produces 22% of world production, followed by USA, China, Pakistan and Brazil.
When India became independent, per capita availability of milk was 130 ml, which reduced to an all time low of 110 ml by 1970 before it picked up. In other words, milk availability in Indian picked up only after operation flood project began.
I grew up in Bihar (now it is Jharkhand) in 1960s. Even today Jharkhand per capita milk availability is only 177 ml. Those days it was far lower. I can honestly say that my pets have had more milk in their earlier lives that I ever had ! 🙂 Today my sole pet Bhhole consumes bulk of the milk that I get every morning, and that is more than what an average human gets to drink in a day. 🙂 It has been made possible because of the pioneers and foot soldiers of operation flood. This, alongwith self sufficiency in the fields of other foodstuff has ensured that India does not have to rely on imports and it is secure as far as food security is concerned. That has made India a confident nation. None of Indian neighbours, including China, has this kind of food security.
I wondered if there was any Hindi movie songs on milk. One song from “Manthan” (1977) has already been covered, and there were no other songs. Then it struck me that milk products too qualify, and that we have so many maakhan (butter) songs in Hindi movies, mostly associated with Lord Krishna. One can say that Lord Krishna, serving as a cowherd in Gokul, was a brand ambassador for milk products in general and maakhan (butter ) in particular. 🙂
A few songs of this genre have already been covered in the blog. While searching for other songs, I came across this song from “Gopal Krishna”(1979) which fits the bill perfectly. This movie was produced by Tarachand Barjatya and directed by Vijay Sharma for Rajshree Productions. The movie had Sachin, Zarina Wahab, Reeta Bhaduri, Manhar Desai, Master Sandip, Jeevan etc in it.
The movie had six songs in it.
Here is the first song from “Gopal Krishna”(1979) to appear in the blog. This song is sung by Chandrani Mukherjee which is lip synced by an actor playing young Lord Krishna . I guess that he is master Sandip, with Reeta Bhaaduri playing Maa Yashoda. Lyrics and music is by Ravindra Jain.
The situation is quite familiar to most of us. Some lady complains that Kanhaiyya has stolen maakhan from har matki. An irate Maaa Yashoda is out to punish Kanhaiyya. Kanhaiyya sings this song where he denies the charge. My own home has abundant quantity of Makhan, why would I go elsewhere for it, he explains. As for the maakhan smeared on his lips, he accused Ahir ki chhori of deliberately framing him by smearing maakhan on his lips. He then plays the emotional card- I do your chaakri for the whole day by tending to the cows in the meadows, but instead of believing me, you believe the words of others. 🙂
Very cute and sweet song, picturised nicely. This song is a hidden gem that I became aware of only today.
On the occasion of World Milk day, here is this lovely song from “Gopal Krishna”(1979).
Audio
Video
Song-Tu man ki ati bhori o maiyya mori(Gopal Krishna)(1979) Singer-Chandrani Mukherjee, Lyrics-Ravindra Jain, MD-Ravindra Jain
Lyrics
tu man ki ati bhori o maiyya mori
tu man ki ati bhori
tu man ki aati bhori o maiyya mori
tu man ki ati bhori
jaako ghar bharyo dadhhi maakhan syon
jaako ghar bharyo dadhhi maakhan syon
vo kyon karan lago chori o maiyya mori
tu man ki ati bhori
tu man ki ati bhori o maiyya mori
tu man ki ati bhori
na kaaho ko maakhan khaayo
na koi matki phodi
na kaaho ko ka maakhan khaayo
na koi matki phodi
more mukh maakhan male tore sanmukh
more mukh maakhan male tore sanmukh
laayi aheer ki chhori o maiyya mori
tu man ki ati bhori
tu man ki ati bhori o maiyya mori
tu man ki ati bhori
jaako ghar bharyo dadhhi maakhan syo
jaako ghar bharyo dadhhi maakhan syo
vo kyun karan lagyo chori o maiyya mori
tu man ki ati bhori
din din bhar main to dhenu chaaravat karat chaakri tori
din din bhar main to dhenu chaaravat karat chaakri tori
yaahu par tu unki sunat hai
yaahu par tu unki sunat hai
jhoothi kahaani jori o maiyya mori
tu man ki ati bhori
tu man ki ati bhori o maiyya mori
tu man ki ati bhori
ja ko ghar bharyo dadhhi maakhan syo
ja ko ghar bharyo dadhhi makhan syo
vo kyun karan lagyo chori o maiyya mori
tu man ki ati bhori
6 Responses to "Tu man ki ati bhori o maiyya mori"
June 1, 2020 at 5:51 pm
wonderful song showing Baal leela of Nandalal or Gokul ke galiyon ka gwala.
just a small trivia: “Gokul” is a brand of the milk marketing federation that gives full-crean milk in Mumbai.
we had something called a milk-card in Mumbai when i was growing up that mentioned how much milk was allowed for the family, and whether it was “Standard” meaning low cream, “Whole” meaning full cream or “Toned” meaning no cream. This was upto the 80s if i am not wrong. Only this morning i shared the image of an old milk card with my sister and asked whether she remembered it.
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June 1, 2020 at 9:08 pm
Atul ji,
Thanks for your nice post on the Milk revolution in India.
My post on the only song of Film Manthan-77 came up here on 5-1-2019, in which I had written about Dr. Kurien also.
It was my good fortune that when I was working as the Head of Veterinary Division of Glaxo, Western India Zone, I had the opportunity to meet Dr. Kurien twice, personally , in his office, sometime in 1981. Amul was one of our big customers then.
-AD
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Thanks for this interesting information.
Indeed, we are all proud of Mr Verghese Kurien and Amul, and the milk revolution in India.
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Atul’s Song A Day- A choice collection of Hindi Film & Non-Film Songs 
June 1, 2020 at 5:11 pm
Atul ji,
Verghese Kurien is truly the Father of White Revolution in India and Amul as a brand is our pride.
CHARANDAS, 1978, has Mukesh singing Maiya mori main nahin makhan khayo… Om Prakash lipsyncs to the Rajesh Roshan number.
Nitin Mukesh, later, recorded the same Soordas bhajan for a T Series album of devotional songs.
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