Cigaretton mein sabse aalaa
Posted on: September 13, 2024
This article is written by Mahesh Mamadapur, a fellow enthusiast of Hindi movie music and a contributor to this blog. This article is meant to be posted in atulsongaday.me. If this article appears in other sites without the knowledge and consent of the web administrator of atulsongaday.me, then it is piracy of the copyright content of atulsongaday.me and is a punishable offence under the existing laws.
|
Blog Day : |
5901 | Post No. : | 18499 |
Non-Film Songs of Mukesh – 04
————————————————
A hat-trick of short songs and shorter posts.
For Mukesh’s Remembrance Day on 27 August 24, due to paucity of time, I had sent this short song from Sangam (1964).
Then, I happened to stumble upon another rare rendition by Mukesh from the film Duniya Na Maane (1959).
To complete a hat-trick of such rare songs, here is an advertisement song sung by Mukesh for a product which is now much of a taboo and rightly so. Here, Mukesh is advertising for a tobacco company selling cigarettes.
Many top-notch singers have recorded such songs as advertisements for different companies and their products. Please expect some of these songs to appear on the blog soon. 😊
I am not aware of any other ad song rendered by Mukesh. Knowledgeful readers may please add their views.
Like the previous two posts, the present one is also sans of any useful information or research.
Not many details are available including the names of the composer or the lyricist. What is known vide late Shri Harish Raghuwanshi’s MKG Vol II is the 78 rpm record number and a note stating that the said song is based on raag Bahar. It would be interesting to know what lies on the other side of this record.
The present ad song has been uploaded by Shri Pawan Tanay ji who maintains many songs sung by Mukesh on his youtube channel. Many thanks to him for posting this rare song with such clarity.
Editor’s remark-“Deluxe Tenor” was a cigarette brand of NTC Industries Limited, Kolkata. NTC Industries Limited is a Cigarette company that was established in 1930s. This Cigarette company exists even today. The date of introduction of this product could not be ascertained, but I could locate photograph of a hoarding carrying the photograph of Vyjyanti Mala. The photo (which we will not carry as it is a tobacco product) depicts a very young Vyjyanti Mala advertising this cigarette. The photo appears to be from early 1950s. So we can assume that this product was introduced in early 1950s. Northern India was its target region (as mentioned in an old brochure of the Company). This advertisement is obviously from the same era.
Youtube Link :
Song-Cigaretton mein sabse aalaa (Mukesh NFS) (1954) Singer-Mukesh
Lyrics
Cigaretton mein sabse aalaa
public jaane kaalaa paakit waalaa
peene waalaa pee gun gaaye
new deluxe cigarette
new deluxe cigarette
mazedaar hai
sau take oonchhee tambaakoo
khushboo lajjat dil khush baabu
chhota shaidaa jo bhee peetaa
Cigarette tenor
Cigarette tenor
fashiondaar hai
bhaage sustee aaye chustee
laaye rag rag mein ek furtee
mushqil kaam aasaan ho jaataa
new deluxe tenor
new deluxe tenor
gulzaar hai
Atul’s Song A Day- A choice collection of Hindi Film & Non-Film Songs 
Leave a comment